Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model. - Simona Vinerean; Alin Opreana (J. Theor. Appl. Electron. Commer. Res., 2021)

Does Experience Matter? Unraveling the Drivers of Expert and Non-Expert Mobile Consumers. - Simona Vinerean; Dan-Cristian Dabija; Gandolfo Dominici (J. Theor. Appl. Electron. Commer. Res., 2024)