Triangulated Sentiment Analysis of Tweets for Social CRM. - Simone E. Griesser; Neha Gupta 009 (SDS, 2019)

Psychological Distance in German and English Brand Language of Eight International Brands. - Simone E. Griesser (SwissText/KONVENS, 2020)

Exploring owner-based brand personality on Facebook and LinkedIn with Natural-Language-Processing (NLP). - Simone E. Griesser; Guang Lu (SDS, 2022)

Assessing polarisation in brand-related comments on three Swiss online media portals with Natural Language Processing. - Simone E. Griesser; Adriana Ricklin; Remo Kälin; Guang Lu (SDS, 2023)

Measuring semantic polarisation of four Swiss media brands with topic modelling. - Simone E. Griesser (SDS, 2024)