Educational Marketing Strategic Approach in a Diagnostic Imaging Company: from Global perspective to Local implementation. - Leonardo Forzoni; Claudio Buffagni; Simone Guercini (ICETM, 2018)

Let's play! Gamification as a marketing tool to deliver a digital luxury experience. - Matilde Milanesi; Simone Guercini; Andrea Runfola (Electron. Commer. Res., 2023)