Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms. - Christine Moorman; Simone Wies; Natalie Mizik; Fredrika J. Spencer (Mark. Sci., 2012)

Accessing the Untapped Brand Leverage Potential: A Strategic Framework from a Capital Market View. - Marc Fischer 001; Simone Wies (Manag. Sci., 2025)