Designing a value-added e-business model through information aggregation: an Indian case study. - Susmi Routray; Sita Mishra (Int. J. Bus. Inf. Syst., 2009)

IT enabled mass customisation as a tool for bond building - an Indian case study. - Sita Mishra; Susmi Routray (Int. J. Bus. Inf. Syst., 2011)

Online Retailing in India: Linking Internet Usage, Perceived Risks, Website Attributes and Past Online Purchase Behaviour. - Priya Mary Mathew; Sita Mishra (Electron. J. Inf. Syst. Dev. Ctries., 2014)

From Communication to Conversation: How Tata DoCoMo Used Social Media as an Effective CRM Tool. - K. Sai Prasad; Sita Mishra (Int. J. Online Mark., 2014)

The gamification of in-game advertising: Examining the role of psychological ownership and advertisement intrusiveness. - Sita Mishra; Gunjan Malhotra (Int. J. Inf. Manag., 2021)