Social Media Marketing Analytics: a Multicultural Approach Applied to the Beauty & cosmetics Sector. - Hajer Kefi; Sitesh Indra; Talel Abdessalem (PACIS, 2016)

Social media marketing analytics : a multicultural approach applied to the beauty & cosmetic sector. - Hajer Kefi; Sitesh Indra; Talel Abdessalem (CoRR, 2017)