"They Post, I Scroll, I Envy, I Buy" - How Social Media Influencers Shape Materialistic Values and Consumer Behavior Among Young Adults in Malaysia. - Kaukab Abid Azhar; Che Aniza Che Wel; Siti Ngayesah Ab Hamid (J. Theor. Appl. Electron. Commer. Res., 2025)

From Perception to Purchase: How AI Literacy Shapes Consumer Decisions in AI-Generated Sponsored Vlogs Across Products and Services. - Qianwen Liu; Lokhman Hakim Osman; Zhongxing Lian; Che Aniza Che Wel; Siti Ngayesah Ab Hamid (J. Theor. Appl. Electron. Commer. Res., 2025)

The Psychology of BNPL: A Systematic Review of Impulsive Buying and Post-Purchase Regret (2018-2025). - Omar Munther Nusir; Che Aniza Che Wel; Siti Ngayesah Ab Hamid; Lamees Al-Zoubi; Ahmad Samed Al-Adwan (J. Theor. Appl. Electron. Commer. Res., 2026)