Agent Based Architecture for Internet Marketing. - Sukunesan Sinnappan; Mary-Anne Williams; Siva Muthaly (PRICAI Workshops, 2000)

From Liking to Loyalty: The Impact of Network Affinity in the Social Media Digital Space. - Anjala S. Krishen; Leanne Trembath; Siva Muthaly (Data Base, 2015)