The Impact of E-Commerce on Competition in the Retail Brokerage Industry. - Yannis Bakos; Henry C. Lucas Jr.; Wonseok Oh 001; Gary Simon; Siva Viswanathan; Bruce W. Weber (Inf. Syst. Res., 2005)

Competing Across Technology-Differentiated Channels: The Impact of Network Externalities and Switching Costs. - Siva Viswanathan (Manag. Sci., 2005)

Quality Uncertainty And Adverse Selection In Online Sponsored-Search Markets. - Animesh Animesh; Vandana Ramachandran; Siva Viswanathan (ICIS, 2006)

Intelligent agents in electronic markets for information goods: customization, preference revelation and pricing. - Ravi Aron; Arun Sundararajan; Siva Viswanathan (Decis. Support Syst., 2006)

An empirical investigation of the performance of online sponsored search markets. - Animesh Animesh; Vandana Ramachandran; Siva Viswanathan (ICEC, 2007)

Online Sponsored Search Advertising as a Quality Signal and its Impact on Consumer Bahvior. - Siva Viswanathan; Ritu Agarwal; Animesh Animesh (ICIS, 2007)

The Holy Grail of Advertising? Quality Signaling and Revenue Implications of "Pay- Per-Performance" Advertising. - Chrysanthos Dellarocas; Siva Viswanathan (ECIS, 2008)

Marketspace or Marketplace? Online Information Search and Channel Outcomes in Auto Retailing. - Jason Nicholas Kuruzovich; Siva Viswanathan; Ritu Agarwal; Sanjay Gosain; Scott Weitzman (Inf. Syst. Res., 2008)

Can Social Networks Help Mitigate Information Asymmetry in Online Markets? - Mingfeng Lin; Nagpurnanand R. Prabhala; Siva Viswanathan (ICIS, 2009)

The Good, The Bad, or the Ugly? An Empirical Investigation of Revoking Behavior on eBay. - Shun Ye; Guodong Gordon Gao; Siva Viswanathan (ICIS, 2009)

State of Shopping and the Value of Information: Insights from the Clickstream. - Vandana Ramachandran; Siva Viswanathan; Hank Lucas (ICIS, 2010)

Platform-based information goods: The economics of exclusivity. - Ravindra Mantena; Ramesh Sankaranarayanan; Siva Viswanathan (Decis. Support Syst., 2010)

Research Note - Quality Uncertainty and the Performance of Online Sponsored Search Markets: An Empirical Investigation. - Animesh Animesh; Vandana Ramachandran; Siva Viswanathan (Inf. Syst. Res., 2010)

Seller Search and Market Outcomes in Online Auctions. - Jason Nicholas Kuruzovich; Siva Viswanathan; Ritu Agarwal (Manag. Sci., 2010)

Truck, Barter, and Exchange: An Empirical Investigation of Reciprocity in Online P2P Barter Markets. - Shun Ye; Il-Horn Hann; Siva Viswanathan (ICIS, 2011)

Competing "Creatively" in Sponsored Search Markets: The Effect of Rank, Differentiation Strategy, and Competition on Performance. - Animesh Animesh; Siva Viswanathan; Ritu Agarwal (Inf. Syst. Res., 2011)

Research Note - The Value of Third-Party Assurance Seals in Online Retailing: An Empirical Investigation. - Koray Özpolat; Guodong Gordon Gao; Wolfgang Jank; Siva Viswanathan (Inf. Syst. Res., 2013)

Judging Borrowers by the Company They Keep: Friendship Networks and Information Asymmetry in Online Peer-to-Peer Lending. - Mingfeng Lin; Nagpurnanand R. Prabhala; Siva Viswanathan (Manag. Sci., 2013)

Impact of Message Design on Online Interactions: An Empirical Investigation. - Tianshu Sun; Siva Viswanathan; Elena Zheleva (ICEC, 2014)

Understanding the Effects of Message Design on Firm-Mediated Online Social Interactions: A Randomized Field Experiment. - Tianshu Sun; Siva Viswanathan; Elena Zheleva (ICIS, 2014)

Transactional vs. Relational Exchanges: An Empirical Investigation of Online Barter Markets. - Shun Ye; Siva Viswanathan; Il-Horn Hann (ICIS, 2014)

Strategic Behavior in Online Reputation Systems: Evidence from Revoking on eBay. - Shun Ye; Guodong Gordon Gao; Siva Viswanathan (MIS Q., 2014)

Home Bias in Online Investments: An Empirical Study of an Online Crowdfunding Market. - Mingfeng Lin; Siva Viswanathan (Manag. Sci., 2016)

Attribution Strategies and Return on Keyword Investment in Paid Search Advertising. - Hongshuang (Alice) Li; P. K. Kannan 001; Siva Viswanathan; Abhishek Pani (Mark. Sci., 2016)

Beauty and Counter-signaling in Online Matching Markets: Evidence from a Randomized Field Experiment. - Lanfei Shi; Siva Viswanathan (ICIS, 2018)

Effectiveness of Reputation in Contracting for Customized Production: Evidence from Online Labor Markets. - Mingfeng Lin; Yong Liu; Siva Viswanathan (Manag. Sci., 2018)

The Value of Reciprocity in Online Barter Markets: An Empirical Investigation. - Shun Ye; Siva Viswanathan; Il-Horn Hann (MIS Q., 2018)

Retail Firms' Use of Social Media - Insights from Analysis of Large-Scale Twitter Data. - Mikhail Lysyakov; Kunpeng Zhang; Siva Viswanathan (ICIS, 2019)

Designing Promotion Incentive to Embrace Social Sharing: Evidence from Field and Lab Experiments. - Tianshu Sun; Siva Viswanathan; Nina Huang; Elena Zheleva (ICIS, 2019)

Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment. - Tianshu Sun; Lanfei Shi; Siva Viswanathan; Elena Zheleva (Inf. Syst. Res., 2019)

The Experts in the Crowd: The Role of Experienced Investors in a Crowdfunding Market. - Keongtae Kim; Siva Viswanathan (MIS Q., 2019)

Synthesizing Winning Strategies: What Differentiates Experienced Solvers in Crowdsourcing Markets? - Mikhail Lysyakov; Siva Viswanathan (ICIS, 2020)

Panel: Digital Resilience During Covid: Fleeting or Enduring. - Waifong Boh; Panos Constantinides; Balaji Padmanabhan; Siva Viswanathan; Ola Henfridsson; Arun Rai; Soumya Sen (ICIS, 2021)

Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment. - Tianshu Sun; Siva Viswanathan; Elena Zheleva (Manag. Sci., 2021)

Designing Promotional Incentives to Embrace Social Sharing: Evidence from Field and Online Experiments. - Tianshu Sun; Siva Viswanathan; Ni Huang 001; Elena Zheleva (MIS Q., 2021)

Who Forgoes Screening in Online Markets and Why? Evidence from Airbnb. - Raveesh Mayya; Shun Ye; Siva Viswanathan; Rajshree Agarwal (MIS Q., 2021)

Prominence Reduction versus Banning: An Empirical Investigation of Content Moderation Strategies in Online Platforms. - Maya Mudambi; Siva Viswanathan (ICIS, 2022)

Threatened by AI: Analyzing Users' Responses to the Introduction of AI in a Crowd-Sourcing Platform. - Mikhail Lysyakov; Siva Viswanathan (Inf. Syst. Res., 2023)

Optional Verification and Signaling in Online Matching Markets: Evidence from a Randomized Field Experiment. - Lanfei Shi; Siva Viswanathan (Inf. Syst. Res., 2023)

Delaying Informed Consent: An Empirical Investigation of Mobile Apps' Upgrade Decisions. - Raveesh Mayya; Siva Viswanathan (Manag. Sci., 2025)

From Deception to Perception: The Surprising Benefits of Deepfakes for Detecting, Measuring, and Mitigating Bias. - Yizhi Liu; Balaji Padmanabhan; Siva Viswanathan (CoRR, 2025)

What Exactly is a Deepfake? - Yizhi Liu; Balaji Padmanabhan; Siva Viswanathan (CoRR, 2025)