Optimistic bias about online privacy risks: Testing the moderating effects of perceived controllability and prior experience. - Hichang Cho; Jae-Shin Lee; Siyoung Chung (Comput. Hum. Behav., 2010)

Testing an integrative theoretical model of knowledge-sharing behavior in the context of Wikipedia. - Hichang Cho; MeiHui Chen; Siyoung Chung (J. Assoc. Inf. Sci. Technol., 2010)

Parasocial relationship via reality TV and social media: its implications for celebrity endorsement. - Siyoung Chung; Hichang Cho (TVX, 2014)

Computer supported collaborative learning: A business simulation activity using social media. - Siyoung Chung; Hichang Cho (ICL, 2015)

Perceptions of social norms surrounding digital piracy: The effect of social projection and communication exposure on injunctive and descriptive social norms. - Hichang Cho; Siyoung Chung; Anna Filippova (Comput. Hum. Behav., 2015)