The Marketing Strategy for Enhancing the Competitiveness of Local Traditional Stores in Thailand. - Aumparin Chantayarkul; Smitti Darakorn Na Ayuthaya; Supaporn Kiattisin (SICE, 2020)

The Consistency of the Sufficiency Economy Philosophy (SEP) with Sustainable Development Goals (SDGs). - Tachakorn Wongkumchai; Smitti Darakorn Na Ayuthaya; Supaporn Kiattisin (J. Mobile Multimedia, 2020)

Elimination of FinTech Risks to Achieve Sustainable Quality Improvement. - Rachrapee Namchoochai; Supaporn Kiattisin; Smitti Darakorn Na Ayuthaya; Santipat Arunthari (Wirel. Pers. Commun., 2020)

A Conceptual Model of Personalized Virtual Reality Trail Running Gamification Design. - Raslapat Suteeca; Smitti Darakorn Na Ayuthaya; Supaporn Kiattisin (J. Mobile Multimedia, 2023)

Spatial Predictive Modeling of Power Outages Resulting from Distribution Equipment Failure: A Case of Thailand. - Thanaporn Thitisawat; Supaporn Kiattisin; Smitti Darakorn Na Ayuthaya (J. Mobile Multimedia, 2023)

The Importance of Digital Adoption for Workforce in Various Sectors: A Comparative Analysis. - Worachanatip Janthanu; Smitti Darakorn Na Ayuthaya; Supaporn Kiattisin (J. Mobile Multimedia, 2024)

Determinants of cybersecurity investment in ASEAN organizations: an integrated structural equation modeling approach. - Phasikha Rattanapong; Narongsak Sukma; Smitti Darakorn Na Ayuthaya (Frontiers Commun. Networks, 2025)