Evaluating the Impact of the Online Sales Channel on Customer Profitability. - Martin Böhm 005; Sonja Gensler (HICSS, 2005)

Customer Relationship Management Processes in Retail Banking - Best Practice and Business Value Evaluation. - Sven C. Berger; Sonja Gensler; Bernd Skiera; Thorsten Wiesel (HICSS, 2009)

Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs. - Sonja Gensler; Oliver Hinz; Bernd Skiera; Sven Theysohn (Eur. J. Oper. Res., 2012)

Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews. - Sonja Gensler; Franziska Völckner; Marc Egger; Kai Fischbach; Detlef Schoder (Int. J. Electron. Commer., 2015)