The "Socialness" of Virtual Worlds. - Lakshmi Goel 001; Sonja Prokopec (AMCIS, 2009)

If you build it will they come? - An empirical investigation of consumer perceptions and strategy in virtual worlds. - Lakshmi Goel 001; Sonja Prokopec (Electron. Commer. Res., 2009)

Coram Populo - In the Presence of People: The Effect of Others in Virtual Worlds. - Lakshmi Goel 001; Sonja Prokopec; Iris A. Junglas (J. Comput. Mediat. Commun., 2013)