Location and Modality Effects in Online Dating: Rich Modality Profile and Location-Based Information Cues Increase Social Presence, While Moderating the Impact of Uncertainty Reduction Strategy. - Soyoung Jung; Soojin Roh; Hyun Yang; Frank A. Biocca (Cyberpsychology Behav. Soc. Netw., 2017)

The Digital Language of Emotion: Cautions and Solutions for Strategic Use of Emoji in Responding Information System Incidents. - Soojin Roh; Shubin Yu (Commun. Assoc. Inf. Syst., 2025)

The Devil Replies Slowly: How the Response Speed of Online Luxury Retailers Affects Brand Attitude. - Shubin Yu; Soojin Roh; Huaming Liu (Int. J. Electron. Commer., 2025)