How online self-customization creates identification: Antecedents and consequences of consumer-customized product identification and the role of product involvement. - Soyeon Kwon; Sejin Ha; Chris Kowal (Comput. Hum. Behav., 2017)

Understanding user participation from the perspective of psychological ownership: The moderating role of social distance. - Soyeon Kwon (Comput. Hum. Behav., 2020)

Understanding user responses to the COVID-19 pandemic on Twitter from a terror management theory perspective: Cultural differences among the US, UK and India. - Soyeon Kwon; Albert Park (Comput. Hum. Behav., 2022)

Examining thematic and emotional differences across Twitter, Reddit, and YouTube: The case of COVID-19 vaccine side effects. - Soyeon Kwon; Albert Park (Comput. Hum. Behav., 2023)