Modeling the Consumer Decision to Mass Customize. - Benedict G. C. Dellaert; Stefan Stremersch (MCPC, 2003)

The Debate on Influencing Doctors' Decisions: Are Drug Characteristics the Missing Link? - Sriram Venkataraman; Stefan Stremersch (Manag. Sci., 2007)

Erratum - The Debate on Influencing Doctors' Decisions: Are Drug Characteristics the Missing Link? - Sriram Venkataraman; Stefan Stremersch (Manag. Sci., 2008)

Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes. - Stefan Stremersch; Aurélie Lemmens (Mark. Sci., 2009)

Database Submission - The Evolving Social Network of Marketing Scholars. - Jacob Goldenberg; Barak Libai; Eitan Muller; Stefan Stremersch (Mark. Sci., 2010)

Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality. - Nuno Camacho; Bas Donkers; Stefan Stremersch (Mark. Sci., 2011)

The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space. - Stefan Stremersch; Vardit Landsman; Sriram Venkataraman (Mark. Sci., 2013)

Drug Detailing and Doctors' Prescription Decisions: The Role of Information Content in the Face of Competitive Entry. - Eelco Kappe; Stefan Stremersch (Mark. Sci., 2016)