The economics of experimentation in the design of new products and processes. - Stefan Thomke (1995)

Parallel and Sequential Testing of Design Alternatives. - Christoph H. Loch; Christian Terwiesch; Stefan Thomke (Manag. Sci., 2001)

Sequential Testing in Product Development. - Stefan Thomke; David E. Bell (Manag. Sci., 2001)

The Mixed Effects of Inconsistency on Experimentation in Organizations. - Fiona Lee; Amy C. Edmondson; Stefan Thomke; Monica C. Worline (Organ. Sci., 2004)