Effect of Personality Traits on Banner Advertisement Recognition. - Stefanos Balaskas; Maria Rigou (Inf., 2021)

Flat vs Skeuomorphic Design for Smart Home Devices: An Exploratory Eye-Tracking Study. - Dimitrios Krallis; Stefanos Balaskas; Maria Rigou (PCI, 2022)

The effects of emotional appeals on visual behavior in the context of green advertisements: An exploratory eye-tracking study. - Stefanos Balaskas; Maria Rigou (PCI, 2023)

"Let's be Pirates": An Educational Treasure Hunting Location-Based Game for Exploring Points of Historical Interest. - Stefanos Balaskas; Maria Koutroumani; Maria Rigou (EDUCON, 2024)

Learning through Gamification as perceived by Educators: A Survey-based Analysis of Affecting and Mediating Factors using SEM. - Maria Koutroumani; Stefanos Balaskas; Maria Rigou (PCI, 2024)

Understanding User Attention and Engagement in Digital Marketing: An Eye-Tracking Analysis of Native Advertisements. - Theodora Kremantala; Stefanos Balaskas; Maria Rigou (PCI, 2024)

Perspectives of Young Digital Natives on Digital Marketing: Exploring Annoyance and Effectiveness with Eye-Tracking Analysis. - Stefanos Balaskas; Georgia Kotsari; Maria Rigou (Future Internet, 2024)

Exploring the Factors Influencing Educators' Acceptance of Gamification for Middle School Students. - Maria Koutroumani; Stefanos Balaskas; Maria Rigou (EDUCON, 2025)