Understanding Changes in Customer Purchase Behavior: Study of Attenuation Model for Multiparametric Purchase Preferences. - Stephane Cheung; Yasuyuki Shirai; Hiroyuki Morita; Masakazu Nakamoto (ICDM Workshops, 2014)

Application of Hidden Markov Model to Analyze Enthusiasts' Dynamics of a Lifestyle Brand. - Stephane Cheung; Yasuyuki Shirai; Hiroyuki Morita; Hiroyuki Takashima; Masakazu Nakamoto; Edward Hak-Sing Ip (HICSS, 2016)