Intensity Measures of Consumer Preference. - John R. Hauser; Steven M. Shugan (Oper. Res., 1980)

Commentary - Defensive Marketing Strategies. - John R. Hauser; Steven M. Shugan (Mark. Sci., 2008)

Defensive Marketing Strategies. - John R. Hauser; Steven M. Shugan (Mark. Sci., 2008)

Commentary - Managing Channel Profits. - Abel P. Jeuland; Steven M. Shugan (Mark. Sci., 2008)

Managing Channel Profits. - Abel P. Jeuland; Steven M. Shugan (Mark. Sci., 2008)

Editorial - Introduction to the Special Classics Issue. - Steven M. Shugan (Mark. Sci., 2008)

Editorial - Database Submissions. - Steven M. Shugan; Eric T. Bradlow (Mark. Sci., 2008)

Metrics - When and Why Nonaveraging Statistics Work. - Steven M. Shugan; Debanjan Mitra (Manag. Sci., 2009)

Commentary - Relevancy Is Robust Prediction, Not Alleged Realism. - Steven M. Shugan (Mark. Sci., 2009)

Rejoinder - Think Theory Testing, Not Realism. - Steven M. Shugan (Mark. Sci., 2009)

Statement from the Editor Regarding "New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model". - Steven M. Shugan (Mark. Sci., 2010)

A Theory for Market Growth or Decline. - Steven M. Shugan; Debanjan Mitra (Mark. Sci., 2014)

Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End. - Steven M. Shugan; Jihwan Moon 005; Qiaoni Shi; Nanda S. Kumar (Mark. Sci., 2017)

Explaining Bundle-Framing Effects with Signaling Theory. - Jihwan Moon 005; Steven M. Shugan (Mark. Sci., 2018)

Nonparametric Discrete Choice Experiments with Machine Learning Guided Adaptive Design. - Mingzhang Yin; Ruijiang Gao; Weiran Lin; Steven M. Shugan (CoRR, 2023)