Digital Innovation Through Behavioural Analytics: Evidence from Acquisition Channels and Engagement in Global Cruise Firms. - Dimitrios P. Reklitis; Nikolaos Th. Giannakopoulos; Marina C. Terzi; Damianos P. Sakas; Stylianos K. Tountas; Nikos Kanellos; Panagiotis Reklitis (Inf., 2025)