Consumer attitudes toward online video advertising: An empirical study on YouTube as platform. - Keng-Chieh Yang; Conna Yang; Chia-Hui Huang; Po-Hong Shih; Su Yu Yang (IEEM, 2014)

Consumer attitudes toward online video advertisement: YouTube as a platform. - Keng-Chieh Yang; Chia-Hui Huang; Conna Yang; Su Yu Yang (Kybernetes, 2017)