Hybrid Genetic Algorithms for Scheduling Advertisements on a Web Page. - Subodha Kumar; Varghese S. Jacob; Chelliah Sriskandarajah (ICIS, 2001)

Scheduling Advertisements on a Web Page: New and Improved Approximation Algorithms. - Milind Dawande; Subodha Kumar; Chelliah Sriskandarajah (Electron. Notes Discret. Math., 2001)

Practice Abstracts. - Donald L. Keefer; Subodha Kumar; Natarajan Ramanan; Chelliah Sriskandarajah (Interfaces, 2002)

Performance Bounds of Algorithms for Scheduling Advertisements on a Web Page. - Milind Dawande; Subodha Kumar; Chelliah Sriskandarajah (J. Sched., 2003)

Capacity Decisions at eCommerce Sites: A Competitive Analysis. - Dengpan Liu; Subodha Kumar; Vijay S. Mookerjee (AMCIS, 2005)

Scheduling Web Advertisements: A Note on the Minspace Problem. - Milind Dawande; Subodha Kumar; Chelliah Sriskandarajah (J. Sched., 2005)

Scheduling advertisements on a web page to maximize revenue. - Subodha Kumar; Varghese S. Jacob; Chelliah Sriskandarajah (Eur. J. Oper. Res., 2006)

An Optimization Model for Rigorously Assessing Efficient Heuristics for Traffic Coordination at Intersections. - Nirav Shah 001; Subodha Kumar; Farokh B. Bastani; I-Ling Yen (ITSC, 2007)

Optimal Scheduling and Placement of Internet Banner Advertisements. - Subodha Kumar; Milind Dawande; Vijay S. Mookerjee (IEEE Trans. Knowl. Data Eng., 2007)

A Space-Time Network Optimization Model for Traffic Coordination and Its Evaluation. - Nirav Shah 001; Subodha Kumar; Farokh B. Bastani; I-Ling Yen (SUTC, 2008)

A Comparison of Pair Versus Solo Programming Under Different Objectives: An Analytical Approach. - Milind Dawande; Monica S. Johar; Subodha Kumar; Vijay S. Mookerjee (Inf. Syst. Res., 2008)

Selling or Advertising: Strategies for Providing Digital Media Online. - Ming Fan; Subodha Kumar; Andrew B. Whinston (J. Manag. Inf. Syst., 2008)

Maximum Commonality Problems: Applications and Analysis. - Milind Dawande; Subodha Kumar; Vijay S. Mookerjee; Chelliah Sriskandarajah (Manag. Sci., 2008)

Short-term and long-term competition between providers of shrink-wrap software and software as a service. - Ming Fan; Subodha Kumar; Andrew B. Whinston (Eur. J. Oper. Res., 2009)

Maximizing business value by optimal assignment of jobs to resources in grid computing. - Subodha Kumar; Kaushik Dutta; Vijay S. Mookerjee (Eur. J. Oper. Res., 2009)

Dynamic pricing and advertising for web content providers. - Subodha Kumar; Suresh P. Sethi (Eur. J. Oper. Res., 2009)

Reassessing Data Quality for Information Products. - Debabrata Dey; Subodha Kumar (Manag. Sci., 2010)

Dual Objective Segmentation to Improve Targetability: An Evolutionary Algorithm Approach. - P. V. (Sundar) Balakrishnan; Subodha Kumar; Peng Han (Decis. Sci., 2011)

Co-production and Co-creation of Value: A Differential Games Approach. - Emre M. Demirezen; Subodha Kumar; Bala Shetty (HICSS, 2012)

Optimization models for assessing the peak capacity utilization of intelligent transportation systems. - Nirav Shah 001; Subodha Kumar; Farokh B. Bastani; I-Ling Yen (Eur. J. Oper. Res., 2012)

To Show or Not Show: Using User Profiling to Manage Internet Advertisement Campaigns at Chitika. - Radha V. Mookerjee; Subodha Kumar; Vijay S. Mookerjee (Interfaces, 2012)

Advertising Strategies in Electronic Retailing: A Differential Games Approach. - Dengpan Liu; Subodha Kumar; Vijay S. Mookerjee (Inf. Syst. Res., 2012)

Data Quality of Query Results with Generalized Selection Conditions. - Debabrata Dey; Subodha Kumar (Oper. Res., 2013)

Impact of Recommender System on Competition Between Personalizing and Non-Personalizing Firms. - Abhijeet Ghoshal; Subodha Kumar; Vijay S. Mookerjee (J. Manag. Inf. Syst., 2015)

Sustainability of Healthcare Information Exchanges: A Game-Theoretic Approach. - Emre M. Demirezen; Subodha Kumar; Arun Sen (Inf. Syst. Res., 2016)

Managing Co-Creation in Information Technology Projects: A Differential Games Approach. - Emre M. Demirezen; Subodha Kumar; Bala Shetty (Inf. Syst. Res., 2016)

When Being Hot Is Not Cool: Monitoring Hot Lists for Information Security. - Yonghua Ji; Subodha Kumar; Vijay S. Mookerjee (Inf. Syst. Res., 2016)

Needle exchange for controlling HIV spread under endogenous infectivity. - Yonghua Ji; Subodha Kumar; Suresh P. Sethi (INFOR Inf. Syst. Oper. Res., 2017)

Optimizing Performance-Based Internet Advertisement Campaigns. - Radha V. Mookerjee; Subodha Kumar; Vijay S. Mookerjee (Oper. Res., 2017)

Understanding Voluntary Knowledge Provision and Content Contribution Through a Social-Media-Based Prediction Market: A Field Experiment. - Liangfei Qiu; Subodha Kumar (Inf. Syst. Res., 2017)

Introduction to WITS 2015 Special Issue in TMIS. - Sudip Bhattacharjee; Varghese S. Jacob; Zhengrui Jiang; Subodha Kumar (ACM Trans. Manag. Inf. Syst., 2017)

Exit, Voice, and Response on Digital Platforms: An Empirical Investigation of Online Management Response Strategies. - Naveen Kumar; Liangfei Qiu; Subodha Kumar (Inf. Syst. Res., 2018)

Detecting Review Manipulation on Online Platforms with Hierarchical Supervised Learning. - Naveen Kumar; Deepak Venugopal; Liangfei Qiu; Subodha Kumar (J. Manag. Inf. Syst., 2018)

Competitive Strategies for Brick-and-Mortar Stores to Counter "Showrooming". - Amit Mehra; Subodha Kumar; Jagmohan S. Raju (Manag. Sci., 2018)

Optimal Advertising Strategy Across Multiple Channel For Film Distributions. - Sreevathsan Sridhar; Subodha Kumar (ICIS, 2019)

The Value of the Customer's Waiting Time for General Queues. - Kalyan Singhal; Jaya Singhal; Subodha Kumar (Decis. Sci., 2019)

When a Doctor Knows, It Shows: An Empirical Analysis of Doctors' Responses in a Q&A Forum of an Online Healthcare Portal. - Sandeep Khurana; Liangfei Qiu; Subodha Kumar (Inf. Syst. Res., 2019)

Why Do Stores Drive Online Sales? Evidence of Underlying Mechanisms from a Multichannel Retailer. - Anuj Kumar; Amit Mehra; Subodha Kumar (Inf. Syst. Res., 2019)

Detecting Anomalous Online Reviewers: An Unsupervised Approach Using Mixture Models. - Naveen Kumar; Deepak Venugopal; Liangfei Qiu; Subodha Kumar (J. Manag. Inf. Syst., 2019)

Provider Selection Framework for Bundled Payments in Healthcare Services. - Seokjun Youn; Anupam Agrawal; Subodha Kumar; Chelliah Sriskandarajah (AMCIS, 2020)

On Platform's Incentive to Filter Fake Reviews: A Game-Theoretic Model. - Zhe Wang; Subodha Kumar; Dengpan Liu (ICIS, 2020)

Tackling Android Fragmentation: Mobile Apps' Dilemma and the Platform's Strategies. - Xi Wu; Subodha Kumar; Min-Seok Pang (ICIS, 2020)

Sustainability Planning for Healthcare Information Exchanges with Supplier Rebate Program. - Tharanga Rajapakshe; Subodha Kumar; Arun Sen; Chelliah Sriskandarajah (Oper. Res., 2020)

When to Play Your Advertisement? Optimal Insertion Policy of Behavioral Advertisement. - Subodha Kumar; Yinliang (Ricky) Tan; Lai Wei (Inf. Syst. Res., 2020)

Flexible and Committed Advertising Contracts in Electronic Retailing. - Dengpan Liu; Subodha Kumar; Vijay S. Mookerjee (Inf. Syst. Res., 2020)

Traditional vs Cloud-Based Services: A Game Theoretical Analysis. - Yuan Dong; Subodha Kumar (ICIS, 2021)

Economics of Advertising Misattribution on E-commerce Platforms. - Zizheng Liu; Subodha Kumar; Dengpan Liu (ICIS, 2021)

To Discount or Not to Discount: A Game-Theoretic Analysis of the Pricing and Survival Dilemma in Luxury E-commerce. - Yingxin Zhang; Shubham Gupta; Subodha Kumar; Xiangpei Hu (ICIS, 2021)

Designing Personalized Treatment Plans for Breast Cancer. - Wei Chen; Yixin Lu; Liangfei Qiu; Subodha Kumar (Inf. Syst. Res., 2021)

The Effects of Social Media Content Created by Human Brands on Engagement: Evidence from Indian General Election 2014. - Rakesh R. Mallipeddi; Ramkumar Janakiraman; Subodha Kumar; Seema Gupta (Inf. Syst. Res., 2021)

Are Traditional Performance Reviews Outdated? An Empirical Analysis on Continuous, Real-Time Feedback in the Workplace. - Michael Rivera; Liangfei Qiu; Subodha Kumar; Tony Petrucci (Inf. Syst. Res., 2021)

Does Congestion Always Hurt? Managing Discount Under Congestion in a Game-Theoretic Setting. - Rajib L. Saha; Sumanta Singha; Subodha Kumar (Inf. Syst. Res., 2021)

Do You Have a Room for Us in Your IT? An Economic Analysis of Shared IT Services and Implications for IT Industries. - Min Chen 027; Min-Seok Pang; Subodha Kumar (MIS Q., 2021)

Note: The Value and Cost of the Customer's Waiting Time. - Rachel R. Chen; Subodha Kumar; Jaya Singhal; Kalyan Singhal (Manuf. Serv. Oper. Manag., 2021)

Does Platform Competition Drive Ratings Inflation? The Impact of Vertical Spillover Effects. - Yulia Vorotyntseva; Aleksi Aaltonen; Subodha Kumar; Paul A. Pavlou (ECIS, 2022)

The Business Value of Virtual Showrooms. - Nasim Mousavi; Sina Golara; Subodha Kumar; Jesse C. Bockstedt (ICIS, 2022)

Solving the Social Dilemma with Equilibrium Data Harvesting Strategies: A Game-Theoretic Approach. - Hyeonsik Shin; Leila Hosseini; Subodha Kumar (ICIS, 2022)

Can Platform Competition Drive Ratings Inflation? The Impact of Vertical Spillover Effects. - Yulia Vorotyntseva; Aleksi Aaltonen; Subodha Kumar; Paul A. Pavlou (ICIS, 2022)

The Economics of Online Subsidiary Healthcare Systems. - Zhe Wang; Subodha Kumar; Dengpan Liu (ICIS, 2022)

Optimal treatment of chronic kidney disease with uncertainty in obtaining a transplantable kidney: an MDP based approach. - Wenjuan Fan; Yang Zong; Subodha Kumar (Ann. Oper. Res., 2022)

A Programmed Method for Generating New Product Ideas from an Existing Product Line. - Subodha Kumar; Jaya Singhal; Kalyan Singhal (Decis. Sci., 2022)

Socialize More, Pay Less: Randomized Field Experiments on Social Pricing. - Haibing Gao; Subodha Kumar; Yinliang (Ricky) Tan; Huazhong Zhao (Inf. Syst. Res., 2022)

A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers. - Rakesh R. Mallipeddi; Subodha Kumar; Chelliah Sriskandarajah; Yunxia Zhu (Manag. Sci., 2022)

A Hashtag Is Worth a Thousand Words: An Empirical Investigation of Social Media Strategies in Trademarking Hashtags. - Naveen Kumar; Liangfei Qiu; Subodha Kumar (Inf. Syst. Res., 2022)

How Network Embeddedness Affects Real-Time Performance Feedback: An Empirical Investigation. - Mariia Petryk; Michael Rivera; Siddharth Bhattacharya; Liangfei Qiu; Subodha Kumar (Inf. Syst. Res., 2022)

Mobile or Desktop? That is the Question: An Empirical Study of the Role of Device Type on Real-time Employee Feedback Quality. - Guohou Shan; Konstantin Bauman; Michael Rivera; Subodha Kumar (AMCIS, 2023)

Should Doctors Open Online Consultation Services? An Empirical Investigation of Their Impact on Offline Appointments. - Wenjuan Fan; Qiqi Zhou; Liangfei Qiu; Subodha Kumar (Inf. Syst. Res., 2023)

The Effects of Health Information Exchange Access on Healthcare Quality and Efficiency: An Empirical Investigation. - Ramkumar Janakiraman; Eunho Park; Emre M. Demirezen; Subodha Kumar (Manag. Sci., 2023)

When Worse Is Better: Strategic Choice of Vendors with Differentiated Capabilities in a Complex Cocreation Environment. - Shubham Gupta; Abhishek Roy 004; Subodha Kumar; Ram Mudambi (Manag. Sci., 2023)

Behavioral pricing in the platform economy. - Subodha Kumar; Yulan Wang; Haipeng (Allan) Chen (Decis. Sci., 2023)

No Permanent Friend or Enemy: Impacts of the IIoT-Based Platform in the Maintenance Service Market. - Jun Pei; Ping Yan; Subodha Kumar (Manag. Sci., 2023)

Unraveling the Impact of Employee Traits and Organizational Structure on Continuous Peer Evaluation: An Empirical Investigation. - Yuan Zhang; Michael Rivera; Liangfei Qiu; Subodha Kumar (AMCIS, 2024)

A Comparative Analysis of Pure and Shoppable Ads on Social Media Platforms. - Jiayu Fan; Subodha Kumar (ICIS, 2024)

Pricing and Physical Channel Choice Strategies for a Multi-channel Retailer Under Consumer Showrooming and Webrooming. - Jingxuan Geng; Amit Mehra; Subodha Kumar (ICIS, 2024)

Seek and Ye Shall Find: An Empirical Examination of the Effects of Seeking Real-Time Feedback on Employee Performance Evaluations. - Michael Rivera; Cheng Jiang; Subodha Kumar (Inf. Syst. Res., 2024)

Optimal Joint Assortment for an Omni-Channel Retailer. - Amar Sapra; Subodha Kumar (Inf. Syst. Res., 2024)

Coordination in Multibrand, Multimedia Advertising: Is It Always a Good Thing? - Wangsheng Zhu; Subodha Kumar; Vijay S. Mookerjee (Inf. Syst. Res., 2024)

Benefit of Consumer Showrooming for a Physical Retailer: A Distribution Channel Perspective. - Lin Hao; Subodha Kumar (Manag. Sci., 2024)

Disentangling the Customer-Level, Cross-Channel Effects of Large-Order-Advantaged Online Shipping Policies. - Vamsi K. Kanuri; Andrew T. Crecelius; Subodha Kumar (MIS Q., 2024)

Dynamics of Competition on Openness Strategies and Software Maintenance. - Rakesh R. Mallipeddi; Emre M. Demirezen; Subodha Kumar; Ram D. Gopal (MIS Q., 2024)

Clocking in or Not? Optimal Design of a Novel Gamified Business Model in Online Learning. - Yi Gao 004; Dengpan Liu; Subodha Kumar (Inf. Syst. Res., 2025)

Navigating Platform-Led Affiliate Marketing: Implications for Content Creation and Platform Profitability. - Meilin Gu; Dengpan Liu; Subodha Kumar (Inf. Syst. Res., 2025)

How to Make My Bug Bounty Cost-Effective? A Game-Theoretical Model. - Leting Zhang; Emre M. Demirezen; Subodha Kumar (Inf. Syst. Res., 2025)