Warranty Signalling and Reputation. - Subramanian Balachander (Manag. Sci., 2001)

The Making of a "Hot Product": A Signaling Explanation of Marketers' Scarcity Strategy. - Axel Stock; Subramanian Balachander (Manag. Sci., 2005)

Research Note - Competitive Bundling and Counterbundling with Generalist and Specialist Firms. - Bikram Ghosh; Subramanian Balachander (Manag. Sci., 2007)

An Empirical Analysis of Scarcity Strategies in the Automobile Industry. - Subramanian Balachander; Yan Liu; Axel Stock (Manag. Sci., 2009)

Limited Edition Products: When and When Not to Offer Them. - Subramanian Balachander; Axel Stock (Mark. Sci., 2009)

Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions. - Subramanian Balachander; Bikram Ghosh; Axel Stock (Mark. Sci., 2010)

Increasing Quality Sequence: When Is It an Optimal Product Introduction Strategy? - Mahmood Pedram; Subramanian Balachander (Manag. Sci., 2015)