An extended TAM for analyzing adoption behavior of mobile coupon. - Sudarsan Jayasingh; Uchenna Cyril Eze (MoMM, 2009)

Analyzing the Intention to Use Mobile Coupon and the Moderating Effects of Price Consciousness and Gender. - Sudarsan Jayasingh; Uchenna Cyril Eze (Int. J. E Bus. Res., 2012)

Factors Influencing the Helpfulness of Online Consumer Reviews. - Sudarsan Jayasingh; Thiruvenkadam Thiagarajan (ICCIDS, 2022)

Generation Z's Satisfaction with Artificial Intelligence Voice Enabled Digital Assistants. - Thiruvenkadam Thiagarajan; Sudarsan Jayasingh (ICCCSP, 2023)