Optimal Media Selection for a Product in Segmented Market under Fuzzy Environment. - Remica Aggarwal; Sugandha Aggarwal; Sadia Samar Ali (SocProS (1), 2011)

Promotional Resource Allocation for a Product Incorporating Segment Specific and Spectrum Effect of Promotion. - Sugandha Aggarwal; Yogender Singh; Anshu Gupta; P. C. Jha 001 (BIC-TA (2), 2012)

Optimal Advertisement Planning for Multi Products Incorporating Segment Specific and Spectrum Effect of Different Medias. - Sugandha Aggarwal; Remica Aggarwal; P. C. Jha 001 (SocProS, 2012)

Multi Period Advertising Media Selection in a Segmented Market. - Sugandha Aggarwal; Arshia Kaul; Anshu Gupta; P. C. Jha 001 (SocProS (2), 2013)

Differential Evolution Approach to Determine the Promotion Duration for Durable Technology Product Under the Effect of Mass and Segment-Driven Strategies. - Arshia Kaul; Anshu Gupta; Sugandha Aggarwal; P. C. Jha 001 (SocProS (2), 2015)

Selection of Television Channels for Product Promotion: A Fuzzy-TOPSIS Approach. - Arshia Kaul; Sugandha Aggarwal; P. C. Jha 001 (SocProS (1), 2018)

Multi-period media planning for multi-products incorporating segment specific and mass media. - Arshia Kaul; Sugandha Aggarwal; Mohan Krishnamoorthy; P. C. Jha 001 (Ann. Oper. Res., 2018)

Optimal advertising on a two-dimensional web banner. - Arshia Kaul; Sugandha Aggarwal; Anshu Gupta; Niraj Ramesh Dayama; Mohan Krishnamoorthy; P. C. Jha 001 (Int. J. Syst. Assur. Eng. Manag., 2018)