Customer experience and associated customer behaviour in end user devices and technologies (smartphones, mobile internet, mobile financial services). - Sujata Joshi; Sanjay Bhatia; Kiran Raikar; Harmanpreet Pall (Int. J. High Perform. Comput. Netw., 2017)

Sources and Solutions of Revenue Leakage in E-commerce due to Cyber Frauds and System/Support Failures. - Menachem Domb; Sujata Joshi; Rageshree Modi (ICEME, 2018)

A process model for identifying online customer engagement patterns on Facebook brand pages. - Vidyasagar M. Potdar; Sujata Joshi; Rahul Harish; Richard L. Baskerville; Pornpit Wongthongtham (Inf. Technol. People, 2018)

Marketing Analytics for Analyzing Social Media and Branding Efforts of Indian Telecom Operators. - Sujata Joshi; Sindhu Koparrati; Vaishali Singhal (Int. J. Cloud Appl. Comput., 2022)

Sustainable Hydroponics: Embedding IoT and Efficient Energy Generation and Distribution Algorithms. - Menachem Domb; Viraj Hudli; Sujata Joshi (IntelliSys (3), 2023)

AI Based Commercial Decisions: The Cryptocurrency Market Case. - Sujata Joshi; Mohit Satya; Menachem Domb (SAI (3), 2024)

Securing 5G Networks by Mitigating Cybersecurity Risks for Transformative Applications. - Menachem Domb; C. G. Balaji; S. Menaka; Gayathri A.; Sujata Joshi (Int. J. Interact. Mob. Technol., 2025)

Harnessing the potential of generative AI in digital marketing using the Behavioral Reasoning Theory approach. - Sujata Joshi; Sonali Bhattacharya; Pankaj Pathak; N. A. Natraj; Juhi Saini; Soumya Goswami (Int. J. Inf. Manag. Data Insights, 2025)