Web Home Pages as Advertisements. - Surendra N. Singh; Nikunj P. Dalal (Commun. ACM, 1999)

Understanding Web home page perception. - Surendra N. Singh; Nikunj P. Dalal; Nancy Spears (Eur. J. Inf. Syst., 2005)

Efficient Methods for Sampling Responses from Large-Scale Qualitative Data. - Surendra N. Singh; Steve Hillmer; Ze Wang (Mark. Sci., 2011)

Landscape preference model in HCI: Emotion and Interactivity. - Kiljae K. Lee; Jungsil Choi; George M. Marakas; Surendra N. Singh (AMCIS, 2012)

Two distinct routes for inducing emotions in HCI design. - Kiljae K. Lee; Jungsil Choi; George M. Marakas; Surendra N. Singh (Int. J. Hum. Comput. Stud., 2019)