Assessing the Readiness of Firms for CRM: A Literature Review and Research Model. - Rosalie J. Ocker; Susan M. Mudambi (HICSS, 2003)

What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.com. - Susan M. Mudambi; David Schuff (MIS Q., 2010)

Is It the Review or the Reviewer? a Multi-Method Approach to Determine the Antecedents of Online Review Helpfulness. - Laura Connors; Susan M. Mudambi; David Schuff (HICSS, 2011)

Why Aren't the Stars Aligned? An Analysis of Online Review Content and Star Ratings. - Susan M. Mudambi; David Schuff; Zhewei Zhang (HICSS, 2014)

What's "Funny" about Technology Adoption? Humorous Appropriation of Online Review Platforms. - Susan M. Mudambi; David Schuff; Ermira Zifla (ICIS, 2016)

Understanding the Review Bombing Phenomenon in Movies and Television. - David Schuff; Susan M. Mudambi; Mei-Xian Wang (HICSS, 2024)

Not just for fun: The effect of pseudo-reviews on consumer behavior. - Ermira Zifla; David Schuff; Susan M. Mudambi; Sunil Wattal (Comput. Hum. Behav., 2024)