Factors influencing online purchase decisions of pharmaceutical products by baby boomers: mediating effect of consumer behaviour and attitude on trust development. - Balakrishna Maddodi; Dasharathraj K. Shetty; Nisha S. Tatkar; Karthikeyan Parthasarathy; B. Shridutt; Suyash Kumar Prasad; S. Pavithra; Nithesh Naik; Delaram Mahdaviamiri; Vathsala Patil (Int. J. Bus. Inf. Syst., 2025)