Quantifizierung IKS-basierter Marktleistungen. - Stefan Figge; Sven Theysohn (Wirtschaftsinf., 2006)

Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs. - Sonja Gensler; Oliver Hinz; Bernd Skiera; Sven Theysohn (Eur. J. Oper. Res., 2012)