Analysis of Factors that Influence Customers' Willingness to Leave Big Data Digital Footprints on Social Media: A Systematic Review of Literature. - Syed Sardar Muhammad; Bidit Lal Dey; Vishanth Weerakkody (Inf. Syst. Frontiers, 2018)

Adoption, Adaptation, Use and Impact of Information Systems during Pandemic Time and Beyond: Research and Managerial Implications. - Bidit Lal Dey; Wafi Al-Karaghouli; Syed Sardar Muhammad (Inf. Syst. Manag., 2020)

Consumer engagement with social media platforms: A study of the influence of attitudinal components on cutting edge technology adaptation behaviour. - Syed Sardar Muhammad; Bidit Lal Dey; Muhammad Mustafa Kamal; Sharifah Faridah Syed Alwi (Comput. Hum. Behav., 2021)

Consumers' willingness to share digital footprints on social media: the role of affective trust. - Syed Sardar Muhammad; Bidit Lal Dey; Sharifah Faridah Syed Alwi; Muhammad Mustafa Kamal; Yousra Asaad (Inf. Technol. People, 2023)

A Typology and Model of Privacy- and Security-Concerned Users' Attitudes toward Digital Footprints and the Consequent Influence on Their Social Media Adaptation. - Syed Sardar Muhammad; Bidit Lal Dey; Hilol Bala; Sharifah Faridah Syed Alwi; Yousra Asaad (J. Assoc. Inf. Syst., 2024)

Political social media marketing: a systematic literature review and agenda for future research. - Aman Abid; Sanjit Kumar Roy; Jennifer Lees-Marshment; Bidit Lal Dey; Syed Sardar Muhammad; Satish Kumar (Electron. Commer. Res., 2025)