Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image. - Sharifah Faridah Syed Alwi; Bang Nguyen; T. C. Melewar; Yeat Hui Loh; Martin J. Liu (Ind. Manag. Data Syst., 2016)

Localization of computer-mediated communication and corporate impression on online communities. - Christine Hallier Willi; Bang Nguyen; T. C. Melewar; Suraksha Gupta; Xiaoyu Yu (Internet Res., 2019)