Commercial Exploitation of Facebook: How Companies Adopt Facebook as a Marketing Tool. - Hsin Chen; Anastasia Papazafeiropoulou; Ta-Kang Chen; Hsiu-Wen Liu (ECIS, 2012)

The Antecedents And Outcomes Of Brand Experience On The Social Networking Site. - Hsin Chen; Anastasia Papazafeiropoulou; Yanqing Duan; Ta-Kang Chen (ECIS, 2013)

Exploring the commercial value of social networks: Enhancing consumers' brand experience through Facebook pages. - Hsin Chen; Anastasia Papazafeiropoulou; Ta-Kang Chen; Yanqing Duan; Hsiu-Wen Liu (J. Enterp. Inf. Manag., 2014)