An Empirical Study on Determining the Effectiveness of Social Media Advertising: A Case on Indian Millennials. - Taanika Arora; Bhawna Agarwal (Int. J. E Bus. Res., 2020)

Examining the Beliefs, Attitudes, and Behavioural Responses of Indian Millennials Towards Social Media Advertisements: A Structural Equation Modelling Approach. - Taanika Arora (Int. J. E Bus. Res., 2023)