Social Institutional Explanations of Global Internet Diffusion: A Cross-Country Analysis. - Hongxin Zhao; Seung Kim; Taewon Suh; Jianjun Du (J. Glob. Inf. Manag., 2007)

Effects of Design Elements in Magazine Advertisements. - Young Sam Ryu; Taewon Suh; Sean Dozier (HCI (17), 2009)

Electronic Shelf Labels: Prototype Development and Validation Using a Design Science Approach. - Taewon Suh; Hyung-Sin Kim; JeongGil Ko; Vishag Badrinarayanan; Saewoong Bahk (J. Inf. Technol. Manag., 2018)

A Bayesian network approach to juxtapose brand engagement and behaviors of substantive interest in e-services. - Taewon Suh; Seok Kang; Elyria A. Kemp (Electron. Commer. Res., 2020)

Gender difference in visual attention to digital content of place-based advertising: a data-driven scientific approach. - Taewon Suh; Rick T. Wilson; Seungtae On (Electron. Commer. Res., 2023)

Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop. - Taewon Suh; Sang Bong Lee (Electron. Commer. Res., 2023)