Brand interactions and social media: Enhancing user loyalty through social networking sites. - Tahir M. Nisar; Caroline Whitehead (Comput. Hum. Behav., 2016)

Sports clubs' use of social media to increase spectator interest. - Tahir M. Nisar; Guru Prabhakar; Pushp P. Patil (Int. J. Inf. Manag., 2018)

Facebook usage and mental health: An empirical study of role of non-directional social comparisons in the UK. - Tahir M. Nisar; Guru Prabhakar; P. Vigneswara Ilavarasan; Abdullah M. Baabdullah (Int. J. Inf. Manag., 2019)

Sharing economy and the lodging websites. - Tahir M. Nisar; Nick Hajli; Guru Prabhakar; Yogesh Dwivedi (Inf. Technol. People, 2020)

Establishing trust in the sharing economy: an analysis of organizational, systems and interpersonal level trust. - Andrea Calabro; Tahir M. Nisar; Mariateresa Torchia; Hsiao-Ting Tseng (Inf. Technol. People, 2023)

Exploiting organizations' innovation performance via big data analytics: an absorptive knowledge perspective. - Hsiao-Ting Tseng; Shizhen (Jasper) Jia; Tahir M. Nisar; Nick Hajli (Inf. Technol. People, 2024)

Chatbots in customer service within banking and finance: Do chatbots herald the start of an AI revolution in the corporate world? - Gary Graham; Tahir M. Nisar; Guru Prabhakar; Royston Meriton; Sadia Malik (Comput. Hum. Behav., 2025)

The study of social commerce in Generation Z context: the role of social support and privacy risk. - Hsiao-Ting Tseng; Shizhen (Jasper) Jia; Tahir M. Nisar; Nick Hajli; Haseeb Shabbir (Inf. Technol. People, 2025)