Predicting the effects of eWOM and online brand messaging: Source trust, bandwagon effect and innovation adoption factors. - Tai-Yee Wu; Carolyn A. Lin (Telematics Informatics, 2017)

To comment or not to comment: Examining the influences of anonymity and social support on one's willingness to express in online news discussions. - Tai-Yee Wu; David J. Atkin (New Media Soc., 2018)

Comparing and modeling via social media: The social influences of fitspiration on male instagram users' work out intention. - Cheng-Ting Peng; Tai-Yee Wu; Yaxuan Chen; David J. Atkin (Comput. Hum. Behav., 2019)

The alternatives to being silent: exploring opinion expression avoidance strategies for discussing politics on Facebook. - Tai-Yee Wu; Xiaowen Xu; David J. Atkin (Internet Res., 2020)

Social media portrait-editing intentions: Comparisons between Chinese and American female college students. - Dongdong Yang; Tai-Yee Wu; David J. Atkin; Diana I. Ríos; Yuemiao Liu (Telematics Informatics, 2021)