A Novel Topology for End-to-end Temporal Classification and Segmentation with Recurrent Neural Network. - Taiyang Zhao (CoRR, 2019)

When Brands Push Us Away: How Brand Rejection Enhances In-Group Brand Preference. - Taiyang Zhao; Ziwei Liang; Yuqi Du; Ershuai Huang; Yun Zou (J. Theor. Appl. Electron. Commer. Res., 2024)

The Differential Effects of Augmented Reality and Product Presentation Strategies on Brand Recall: An Embodied Cognition Perspective. - Liying Zhou; Limin Niu; Taiyang Zhao (J. Theor. Appl. Electron. Commer. Res., 2024)

Can Self-Presentation on Social Media Increase Individuals' Conspicuous Consumption Tendency? A Mixed-Method Empirical Study on WeChat in China. - Yan Lu; Taiyang Zhao; Siying Song; Wei Song (J. Theor. Appl. Electron. Commer. Res., 2024)