The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective. - Kartik Kalaignanam; Tarun Kushwaha; Jan-Benedict E. M. Steenkamp; Kapil R. Tuli (Manag. Sci., 2013)

Do High and Low Inventory Turnover Retailers Respond Differently to Demand Shocks? - Saravanan Kesavan; Tarun Kushwaha; Vishal Gaur (Manuf. Serv. Oper. Manag., 2016)

Field Experiment on the Profit Implications of Merchants' Discretionary Power to Override Data-Driven Decision-Making Tools. - Saravanan Kesavan; Tarun Kushwaha (Manag. Sci., 2020)