Why, When, and How Much to Entertain Consumers in Advertisements? A Web-Based Facial Tracking Field Study. - Thales Teixeira; Rosalind W. Picard; Rana El Kaliouby (Mark. Sci., 2014)

Television Advertising and Online Shopping. - Jura Liaukonyte; Thales Teixeira; Kenneth C. Wilbur (Mark. Sci., 2015)

Computational Creative Advertisements. - Wei Sun 031; Ying Li; Anshul Sheopuri; Thales Teixeira (WWW (Companion Volume), 2018)