Facades of Attractive Employer in Indian IT Industry: Existing Employee Perspective. - Saraswathy R. Aravinda Rajah; Thamaraiselvan Natarajan; B. Senthilarasu; Sivagnanasundaram Manikavasagam (Int. J. Hum. Cap. Inf. Technol. Prof., 2011)

Snapshot of Personnel Productivity Assessment in Indian IT Industry. - Thamaraiselvan Natarajan; Saraswathy R. Aravinda Rajah; Sivagnanasundaram Manikavasagam (Int. J. Inf. Technol. Proj. Manag., 2011)

The State Of Internet Marketing Research (2005-2012): A Systematic Review Using Classification and Relationship Analysis. - Thamaraiselvan Natarajan; Janarthanan Balakrishnan; Senthilarasu Balasubramanian; Jeevananthan Manickavasagam (Int. J. Online Mark., 2013)

Examining beliefs, values and attitudes towards social media advertisements: results from India. - Thamaraiselvan Natarajan; Janarthanan Balakrishnan; Senthilarasu Balasubramanian; Jeevananthan Manickavasagam (Int. J. Bus. Inf. Syst., 2015)

A Modified Approach For Information Systems Success In The Context Of Internet Banking Using Structural Equation Modelling with R: An Empirical Study From India. - Veeraraghavan Jagannathan; Senthilarasu Balasubramanian; Thamaraiselvan Natarajan (Int. J. E Bus. Res., 2016)

Business health characterisation of listed Indian companies using data mining techniques. - Senthil Arasu Balasubramanian; G. S. Radhakrishna; P. Sridevi; Thamaraiselvan Natarajan (Int. J. Bus. Inf. Syst., 2019)

Suspicious tweet identification using machine learning approaches for improving social media marketing analysis. - Senthil Arasu Balasubramanian; B. Jonath Backia Seelan; Thamaraiselvan Natarajan (Int. J. Bus. Intell. Data Min., 2022)

Does integrated store service quality stimulate omnichannel shoppers' augmenting, co-developing, influencing and mobilizing behaviors? Moderating role of perceived relationship investment. - Thamaraiselvan Natarajan; Deepak Ramanan V (Kybernetes, 2024)

How does channel integration quality promote omnichannel customer citizenship behavior? The moderating role of the number of channels used and gender. - Thamaraiselvan Natarajan; Deepak Ramanan V; Jegan Jayapal (Kybernetes, 2024)

Unveiling metaverse sentiments using machine learning approaches. - Thamaraiselvan Natarajan; P. Pragha; Krantiraditya Dhalmahapatra; Deepak Ramanan Veera Raghavan (Kybernetes, 2025)