Scalable clustering and keyword suggestion for online advertisements. - Anton Schwaighofer; Joaquin Quiñonero Candela; Thomas Borchert; Thore Graepel; Ralf Herbrich (KDD Workshop on Data Mining and Audience Intelligence for Advertising, 2009)

Web-Scale Bayesian Click-Through rate Prediction for Sponsored Search Advertising in Microsoft's Bing Search Engine. - Thore Graepel; Joaquin Quiñonero Candela; Thomas Borchert; Ralf Herbrich (ICML, 2010)