The Invariant Proportion of Substitution Property (IPS) of Discrete-Choice Models. - Thomas J. Steenburgh (Mark. Sci., 2008)

An Investigation of Earnings Management Through Marketing Actions. - Craig J. Chapman; Thomas J. Steenburgh (Manag. Sci., 2011)

Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans. - Doug J. Chung; Thomas J. Steenburgh; K. Sudhir (Mark. Sci., 2014)

The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments. - Qiang Liu; Thomas J. Steenburgh; Sachin Gupta (Mark. Sci., 2015)

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged. - Clarence Lee; Elie Ofek; Thomas J. Steenburgh (Manag. Sci., 2018)