The Freemium Effect: Why Consumers Perceive More Value with Free than with Premium Offers. - Thomas Niemand; Sebastian Tischer; Tina Fritzsche; Sascha Kraus (ICIS, 2015)

Entrepreneurial Orientation and Digitalization in the Financial Service Industry: a Contingency Approach. - Thomas Niemand; Coen Rigtering; Andreas Kallmünzer; Sascha Kraus; Stevan Matijas (ECIS, 2017)

Let the Games Begin: Finding The Nascent Entrepreneurial Mindset of Video Gamers. - Stephanie Scott; Thomas Niemand; Sascha Kraus; Raphael Oberreiner (HICSS, 2020)

Destroy It! Reducing Anger After Defective Chatbot Interaction Through Catharsis Objects. - Elisa Landmann; Alfred Benedikt Brendel; Thomas Niemand; Florian Siems; Fabian Hildebrandt (ECIS, 2024)