Commercial Scenarios for the Web: Opportunities and Challenges. - Donna L. Hoffman; Thomas P. Novak; Patrali Chatterjee (J. Comput. Mediat. Commun., 1995)

Internet and Web Use in the US. - Donna L. Hoffman; William D. Kalsbeek; Thomas P. Novak (Commun. ACM, 1996)

A New Marketing Paradigm for Electronic Commerce. - Donna L. Hoffman; Thomas P. Novak (Inf. Soc., 1997)

New metrics for new media: toward the development of Web measurement standards. - Thomas P. Novak; Donna L. Hoffman (World Wide Web J., 1997)

Building Consumer Trust Online. - Donna L. Hoffman; Thomas P. Novak; Marcos Peralta (Commun. ACM, 1999)

Information Privacy in the Marketspace: Implications for the Commercial Uses of Anonymity on the Web. - Donna L. Hoffman; Thomas P. Novak; Marcos Peralta (Inf. Soc., 1999)

The Evolution of the Digital Divide: How Gaps in Internet Access May Impact Electronic Commerce. - Donna L. Hoffman; Thomas P. Novak; Ann E. Schlosser (J. Comput. Mediat. Commun., 2000)

Has the Internet become indispensable? - Donna L. Hoffman; Thomas P. Novak; Alladi Venkatesh (Commun. ACM, 2004)

An Optimal Contact Model for Maximizing Online Panel Response Rates. - Scott A. Neslin; Thomas P. Novak; Kenneth R. Baker; Donna L. Hoffman (Manag. Sci., 2009)

Exploration and Exploitation in Consumer Automation: Visualizing IoT Interactions with Topological Data Analysis. - Thomas P. Novak; Donna L. Hoffman (CoRR, 2024)