Mining Sales Data using a Neural Network Model of Market Response. - Thomas S. Gruca; Bruce R. Klemz; E. Ann Furr Petersen (SIGKDD Explor., 1999)

Optimal new product positioning: A genetic algorithm approach. - Thomas S. Gruca; Bruce R. Klemz (Eur. J. Oper. Res., 2003)

Internet Pricing, Price Satisfaction, and Customer Satisfaction. - Yong Cao; Thomas S. Gruca; Bruce R. Klemz (Int. J. Electron. Commer., 2003)

The Effect of Electronic Markets on Forecasts of New Product Success. - Thomas S. Gruca; Joyce E. Berg; Michael Cipriano (Inf. Syst. Frontiers, 2003)

Consensus and Differences of Opinion in Electronic Prediction Markets. - Thomas S. Gruca; Joyce E. Berg; Michael Cipriano (Electron. Mark., 2005)

The Effects of Competition on Referral Alliances of Professional Service Firms. - Inwoo Nam; Thomas S. Gruca; Roger Tracy (Organ. Sci., 2010)

The effects of sensitization and habituation in durable goods markets. - Guilherme Liberali; Thomas S. Gruca; Walter M. Nique (Eur. J. Oper. Res., 2011)