Can online exemplars trigger a spiral of silence? Examining the effects of exemplar opinions on perceptions of public opinion and speaking out. - Thomas Zerback; Nayla Fawzi (New Media Soc., 2017)

The disconcerting potential of online disinformation: Persuasive effects of astroturfing comments and three strategies for inoculation against them. - Thomas Zerback; Florian Töpfl; Maria Knöpfle (New Media Soc., 2021)

The role of affective and cognitive attitude extremity in perceived viewpoint diversity exposure. - Thomas Zerback; Lara Kobilke (New Media Soc., 2024)