Service Recovery Encounters in the Classroom: Exploring the Attributes of Professors Desired by Male and Female Students. - Sneha Chandra; Thorsten Gruber; Anthony Lowrie (Int. J. Technol. Educ. Mark., 2012)

Consumer perceptions of Interactive Service Robots: A Value-Dominant Logic perspective. - Willy Barnett; Adrienne Foos; Thorsten Gruber; Debbie Keeling; Kathleen Keeling; Linda Nasr (RO-MAN, 2014)

Investigating User Perceptions of HRI: A Marketing Approach. - Willy Barnett; Kathy Keeling; Thorsten Gruber (HRI (Extended Abstracts), 2015)

Value and Values in Inclusive Design. - Haiou Zhu; Thorsten Gruber; Hua Dong (HCI (27), 2020)