Customer Relationship Management Processes in Retail Banking - Best Practice and Business Value Evaluation. - Sven C. Berger; Sonja Gensler; Bernd Skiera; Thorsten Wiesel (HICSS, 2009)

Practice Prize Paper - Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression. - Thorsten Wiesel; Koen Pauwels; Joep Arts (Mark. Sci., 2011)